Design
Turn a clear opportunity into a system ready to build.
Define the product strategy, experience and technical direction before making the larger investment in development.
Format
Typically several focused weeks
Investment
Typically around €10,000
Includes
Product strategy and system vision
MVP scope and potential roadmap
User flows and information architecture
Full Figma design of the system
Iteration and validation with users and stakeholders where appropriate
Technical refinement with engineering
Development-ready specification and handover
Scalable, on-brand UI using an appropriate design system
Why can’t we just start building?
Because the expensive questions are better answered before they become code. Designing first lets us explore, compare and change directions much faster than rebuilding implemented functionality.
Doesn’t AI make detailed design unnecessary?
AI accelerates development, but it does not remove the need to decide what should be built. Clear workflows, information architecture, interaction logic and product decisions give AI-assisted engineering better instructions and reduce avoidable assumptions.
Does everything need to be pixel-perfect before development?
No. We design to remove important uncertainty, not to create documentation for its own sake. Reusable design systems and close collaboration with engineering let us focus effort where decisions genuinely matter.
How do we know what development will cost?
That becomes much clearer after Design. Once the scope, workflows, interfaces and technical direction are refined, the Build phase can be estimated against something concrete rather than an idea.
The process
From opportunity to build-ready system
Ideate
Explore different ways the opportunity could be addressed without committing too early to one solution.
Choose
Select the strongest direction based on user needs, business value, constraints and technical feasibility.
Iterate
Turn the direction into a coherent system through workflows, interaction design, UI and repeated refinement.
Validate
Test the important assumptions with users, stakeholders and technical experts where appropriate.
Refine
Resolve the remaining product and technical questions, define the MVP and prepare the system for development.
Product strategy
A clear product vision, MVP scope and direction for how the system can develop over time.
Validated system design
A coherent user experience shaped around real workflows, users and business requirements.
Development-ready Figma
A scalable, on-brand interface with the states, flows and components needed for implementation.
Build plan & estimate
A technically refined scope with enough certainty to estimate the development investment and move into Build.
Know the opportunity, but not yet the system?
Let’s turn it into a clear, validated and build-ready digital product.
